Making the Right Impression: The Definitive Guide to Renovating, Expanding, or Building Your Perfect Dental Office

Did you know you get less than 10 seconds to make a good first impression?

Making the Right Impression is all about increasing your patient acquisition and retention through dental design and construction by managing the first and lasting impression your office makes. And since you only get 10 seconds, you have to make sure every details counts…  

In this book from strategic master Jason Drewelow, you will gain priceless knowledge that is CRUCIAL to your success as a dentist—but was never covered in dental school!  

This is your opportunity to dive into the mind of THE leader in dental planning and design…and it won’t cost you a dime. You’ll learn:  

The one thing that can lead to significantly higher collections and reduced stress in your life--and no, it’s not more marketing or firing that diva hygienist (see page 7)  

How one independent dentist now sees 80 new patients a month — a 35% increase — and saved $240,000 in out-of-pocket expenses (see pages 136-142)  

Why the first impression of your office may be as negative as walking into the DMV. And how to fix it (see pages 3-5)  

55 words that can “force” a landlord to let you make improvements… saving you time, money, and headaches! (see page 57)  

How to avoid being overcharged by negotiating land and building deals anonymously. It works like a Swiss bank account to safeguard your money (see page 58)  

One loan it’s okay to pay off later, if you want to grow your practice (see pages 65-66)  

And much, MUCH more! 

“Dental schools do a fantastic job in training individuals to be great clinicians; however, they do not provide adequate training for dentists to run a successful business or build a practice. This book helps every dentist to be a successful business owner and successfully complete a dental office project. Jason Drewelow is a highly skilled professional in helping dentists and specialists achieve their dream practice. He helped me with site selection, financing, architecture, and construction. I now have the office I always dreamed of at a very young professional age and now can grow my practice to be extremely successful while continuing to make a long lasting impact on the lives of my patients."

Dave Kujak DMD, MS Owner and CEO of Kujak Orthodontics

Making the Right Impression gives you insights into...

Envisioning your new space

Deciding to renovate, expand, or build a new practice

Picking an optimal location

Negotiating and financing your new project

Designing your space from the ground up

Interior Design of successful practices

“This book could be called: “What They Didn’t Teach You in Dental School.” It’s a must-have for the dentist-turned-business owner. A great resource for any doctor in any phase of your career if you’re thinking about an office project of any type. I have known Jason for over twenty years and would turn to no one else for guidance in this field.”

Nick Morio DDS MS Private Practice, Morgan and Morio Oral Surgery Assistant Professor, University of Iowa Hospitals and Clinics

Author Jason Drewelow Headshot

About the Author

Jason Drewelow is the leader of Primus Dental, a planning, architecture, and construction management firm specializing in dental and medical offices. Jason has served as strategic advisor to hundreds of doctors in a variety of situations — from practice start-ups to large group practices with multiple locations — providing guidance to improve their facilities. Primus Dental helps doctors with all aspects of their project, including establishing vision, implementing plans of action, real estate development, architectural and interior design, and construction.

When Jason Drewelow isn’t at work, he enjoys being with his family. He spends much of his time coaching his sons’ sports teams or snowboarding. Among his other interests are reading, hiking, biking, and watching the Indianapolis Colts and the Iowa Hawkeyes.

“This book is a must-read for any dentist looking to renovate or build a new dental practice. Jason answered all of my questions and concerns about a dental office project. It definitely took the fear out of building a new office and helped me know the best way to move forward.“

Scott Craven, DDS Owner, Excelsior Springs Family Dentistry